Your entry point
to the German market.
Go-to-market strategy for last-mile delivery, e-commerce, and mobility companies expanding into Europe's largest economy.
Four disciplines. One entry point.
We work across the strategic, regulatory, operational, and commercial dimensions of a German launch.
Market Entry Strategy
Sizing, segmentation, and go-to-market planning grounded in German consumer and B2B realities.
Regulatory & Compliance
GDPR, Verpackungsgesetz, works councils, licensing regimes, and municipal permit navigation.
Operations & Network Design
Hub, fleet, and fulfilment architecture calibrated to German geography and cost structures.
Partnership Development
Channel selection, distributor introductions, and negotiation support with local counterparts.
Three verticals we know in depth.
Every engagement is rooted in domain fluency — not generic consulting frameworks retrofitted to logistics.
Marketplace & Cross-Border Commerce
Marketplace entry, global selling, and the fulfilment architecture behind both. We have built marketplace businesses from the platform side — launching a national Amazon marketplace, running its largest seller accounts, and designing the export programme that took foreign brands into EU5. We know where sellers stall before they do.
- — Marketplace onboarding & account strategy
- — Global selling & cross-border VAT/OSS
- — Fulfilment & returns architecture
Last-Mile Delivery
Urban logistics, CEP networks, micro-hubs, and courier compliance. German last-mile economics are decided by subcontractor structure, labour compliance, and hub geography — not by the pilot city's unit costs. We help delivery operators design a network that survives the transition from one city to ten.
- — CEP network & micro-hub design
- — Courier fleet models & subcontractor compliance
- — Zero-emission fleet and depot strategy
Mobility
Ride-hailing, micromobility, and EV fleets entering a licensing regime that is decided city by city. Passenger transport in Germany runs on the PBefG: vehicle-level concessions, return obligations, dispatch rules, and municipal authorities with their own reading of each. We are currently running a Canadian ride-hailing platform's German market entry end to end.
- — PBefG licensing & municipal permits
- — Fleet partner models & platform compliance
- — Charging, depot, and driver supply strategy
A four-phase engagement model.
Structured, sequential, and measurable. Each phase produces artefacts you can act on.
Diagnose
Rapid market read, regulatory scan, and internal readiness assessment. Two to four weeks.
Design
Entry model, operating architecture, financials, and org design. Board-ready.
Pilot
Launch in one city or channel. Validate assumptions with live economics.
Scale
Multi-city rollout, hiring plan, and partnership build-out with ongoing advisory.
Germany rewards operators who understand its structure.
The German market is not a monolith. Logistics is regionally fragmented across historical Länder boundaries, with distinct labour dynamics and municipal permit regimes that vary from Hamburg to München. A national strategy without a city-level plan rarely survives its first quarter.
Regulation is dense and enforced. GDPR governs every data touchpoint. Verpackungsgesetz imposes packaging registration and licensing before a first parcel ships. Works councils reshape hiring and operational change. Cross-border sellers face VAT and OSS obligations that erode margin when ignored.
We help foreign operators navigate this complexity with a bias toward evidence and execution — not slideware. Our team combines two decades of sector operating experience with the local network required to move fast in-country.
"The best time to encounter a German regulator is before you launch — not after your first city has scaled."
- →Operator-led, not slide-led
- →In-country presence in München and Berlin
- →Regulator and municipal relationships
- →Sector specialisation — no generalists